Pure Desi
Owners meeting · Item 1 report

What we sell, by store

12 months to 14 November 2026

Back to the agenda

Hot food is now split into Hot Food, Hot Snacks and Chaat, with every product listed. 12 months, 15 November 2025 to 14 November 2026. All figures are sales before GST and after discounts, in AUD.

1. Sales by category and store

Percentages are each category's share of that store's sales. The three hot categories are shaded.

CategorySydneyKellyvilleBrisbaneMelbourneAll stores
Everyday sweets$1,253k33%$750k31%$384k35%$355k30%$2,742k32%
Gift boxes and gifting$881k23%$446k18%$274k25%$328k28%$1,929k23%
Hot Food$187k5%$202k8%$66k6%$116k10%$570k7%
Hot Snacks$397k10%$223k9%$107k10%$76k7%$803k9%
Chaat$19k1%$86k4%$56k5%$24k2%$185k2%
Other counter items$0k0%$17k1%$5k0%$2k0%$23k0%
Drinks$28k1%$32k1%$18k2%$31k3%$108k1%
Packaged snacks, biscuits, bread$538k14%$343k14%$93k9%$100k9%$1,074k13%
Pantry and ingredients$285k8%$117k5%$43k4%$90k8%$535k6%
Cakes, pastry, kulfi$66k2%$43k2%$24k2%$7k1%$140k2%
Keyed-in amounts$114k3%$161k7%$25k2%$26k2%$326k4%
Other$17k0%$6k0%$1k0%$14k1%$38k0%
Total, before GST$3.79m$2.42m$1.10m$1.17m$8.47m

"Other counter items" are fries and hot desserts, which are not in your three lists. "Keyed-in amounts" are sales rung up as a typed dollar amount with no product chosen, so they cannot be put in a category.

2. Hot categories against sweets

StoreSweets and giftingHot FoodHot SnacksChaatAll three hot
Sydney$2,135k56%$187k5%$397k10%$19k1%$603k16%
Kellyville$1,196k49%$202k8%$223k9%$86k4%$510k21%
Brisbane$658k60%$66k6%$107k10%$56k5%$228k21%
Melbourne$683k58%$116k10%$76k7%$24k2%$216k18%
All stores$4,671k55%$570k7%$803k9%$185k2%$1,558k18%

3. Hot Food, by product

Channa, pav bhaji, shahi paneer, paneer bhurji, kadhi pakora and all plates. Plates and take-home tubs are shown separately.

ProductSydneyKellyvilleBrisbaneMelbourneAll storesShareUnits
Pindi Channa Bhatura Plate$57,160$68,411$28,679$35,251$189,50033%9,981
Pindi Channa Kulcha Plate$38,046$22,830$9,397$9,105$79,37814%4,182
Pav Bhaji Plate
Rung up as: pav bhaji plate; pav bhaji
$8,592$17,548$8,489$7,722$42,3517%2,233
Pindi Channa, take-home tub
Rung up as: pindi channa - [lrg]; pindi channa - [med]; pindi channa - [sml]
$21,175$17,558$1,802$1,746$42,2807%2,076
Hot Food Plate (Melbourne, dish not recorded)---$35,957$35,9576%1,895
Malai Soy Chaap Plate$6,943$15,166$6,272$6,745$35,1266%1,851
Shahi Paneer Plate$5,415$10,486$4,456$3,665$24,0224%1,267
Paneer Bhurji Plate$7,786$8,265$2,611$3,794$22,4564%1,184
Breads, rice and extras
Rung up as: kulcha single; parantha single; bhatura single; romali roti serve; rumali roti; pav single; rice single serve; extra chutney and more
$6,073$10,947$2,422$2,219$21,6614%6,195
Shahi Paneer, take-home tub
Rung up as: shhahi paneer - [med]; shhahi paneer - [lrg]; shhahi paneer - [sml]
$7,908$8,107$435$610$17,0593%922
Paneer Bhurji, take-home tub
Rung up as: paneer bhurji - [med]; paneer bhurji - [lrg]; paneer bhurji - [sml]
$8,334$4,727$363$895$14,3183%817
Malai Soy Chaap, take-home tub
Rung up as: malai soy chaap - [med]; malai soy chaap - [sml]; malai soy chaap - [lrg]
$3,711$5,005$745$408$9,8682%577
Kadhi Pakora, take-home tub
Rung up as: kadhi pakora - [med]; kadhi pakora - [lrg]; kadhi pakora - [sml]
$5,460$3,055$127-$8,6422%450
Parantha Plate
Rung up as: parantha plate 2pcs; parantha plate 2 pcs; parantha plate 2pc; parantha plate
$16$2,699$16$5,386$8,1181%543
Kadhi Pakora Plate
Rung up as: kadhi pakora plate; kadhi chawal
$3,705$3,055$57$13$6,8301%360
Pav Bhaji, take-home tub
Rung up as: pav bhaji - [med]; pav bhaji - [lrg]; pav bhaji - [sml]
$2,685$1,936$440$93$5,1541%275
Hot food sold by container (dish not recorded)
Rung up as: hot food container special; large food container; medium hot food container; small food container
$2,091$1,687-$1,320$5,0971%728
Aloo Sabji plates (with poori or kachori)
Rung up as: aloo sabji with kachori; aloo sabji with poori and halwa; aloo ki subzi w chawal/kachori; kachori with aloo sabji
$1,652$262-$623$2,537under 1%174
Total$186,750$201,744$66,310$115,551$570,355100%35,710

4. Hot Snacks, by product

Samosa, puff, spring rolls, kachori, bread pakoda, burgers and momos.

ProductSydneyKellyvilleBrisbaneMelbourneAll storesShareUnits
Aloo Samosa
Rung up as: aloo samosa; alu samosa 100gm; for samosa; aloo samosa 120g; mini samosa 60; samosa 160gms
$159,425$84,314$32,494$27,303$303,53638%98,760
Puff
Rung up as: puff hot; soya chaap puff
$141,028$58,649$29,177$17,185$246,03931%60,250
Large Kachori
Rung up as: large kachori; dal kachori large
$35,853$40,481$7,278$5,622$89,23411%21,868
Bread Pakoda$28,398$4,666$2,866$2,028$37,9585%9,160
Tandoori Momo
Rung up as: tandoori momo 6 pcs; tandoori momo plate 6pc; tandoori momo single
$648$5,881$15,834$11,176$33,5394%2,369
Spring Rolls (all sizes)
Rung up as: spring roll special 5pcs; spring roll 5 pcs; large spring roll single; spring roll special; small spring roll 3 pcs; spring roll spécial 5pc; small spring roll single; schezwan spring roll and more
$11,993$4,334$6,159$4,433$26,9193%5,667
Steamed Momo
Rung up as: steamed momo 6 pcs; steamed momo 8 pcs; steamed momo plate 6pc; steamed momo single; steamed momos
$3,766$10,700$4,676$2,521$21,6633%1,745
Aloo Tikki Burger-$3,737$3,520$2,253$9,5101%702
Paneer Tikki Burger-$2,894$3,551$884$7,3281%536
Small Kachori
Rung up as: small kachori; small kachori 3 pcs; kachori special 2pcs; daal kachori small; sml matar kachori
$2,545$3,794$96$474$6,9091%3,503
Other burgers and hotdog
Rung up as: gobi/mushroom hotdog; burger; paneer crown burger
$3,326$271-$1,620$5,2171%796
Puff, frozen$2,720$24$35$2$2,782under 1%798
Momo, frozen pack
Rung up as: momos frozen pack; momos frozen
-$2,700--$2,700under 1%205
Cutlets and Makhni Roll
Rung up as: makhni roll; paneer cutlet; paneer masala cutlet; aloo masala cutlet
$2,182$159$27$70$2,437under 1%1,205
Pizza Samosa$1,467--$416$1,883under 1%837
Cocktail Samosa$1,707---$1,707under 1%1,835
Paneer Samosa
Rung up as: paneer samosa 120g; paneer samosa 70g
$602$209$675$79$1,565under 1%587
Paneer Pakoda
Rung up as: paneer pakoda 3 pcs; paneer pakoda
$996$115$138-$1,249under 1%290
Gobi Samosa$748--$32$779under 1%245
Total$397,401$222,929$106,526$76,098$802,954100%211,358

5. Chaat, by product

ProductSydneyKellyvilleBrisbaneMelbourneAll storesShareUnits
Bhalla Papdi Chaat
Rung up as: bhalla papdi chaat; dahi balla papdi chaat
$1,956$24,275$14,959$2,994$44,18424%3,461
Aloo Tikki Chaat
Rung up as: aloo tikki chaat; aloo tikki
$3,012$19,191$12,133$9,305$43,64124%3,488
Pani Puri
Rung up as: pani puri plate; pani puri plate 8pcs; suji pani puri; pani puri take away home
$1,445$18,644$12,673$5,611$38,37321%3,019
Samosa Chaat
Rung up as: samosa chaat; smosa chaat
$8,564$13,129$10,836$5,679$38,20921%3,150
Dahi Bhalla
Rung up as: dahi bhalla chaat; dahi bhalla
$1,511$3,219$3,869$203$8,8025%727
Papdi Chaat$2,131$4,585$258$141$7,1154%607
Dahi Puri
Rung up as: dahi puri; dahi puri chaat
$704$2,006$739$223$3,6712%313
Kachori Chaat-$598$141$129$868under 1%74
Total$19,323$85,646$55,609$24,284$184,863100%14,839

6. Other counter items

ProductSydneyKellyvilleBrisbaneMelbourneAll storesShareUnits
Hot desserts (rasmalai, rajbhog, malpua, jamun, halwa)
Rung up as: rasmalai single serve (1pcs); rajbhog single serve 1pc; malpua single serve (2pcs); jumbo gulab jamun single serve (1pc); hot carrot halwa; hot moong dal halwa; stuffed kala jamun single serve (2pcs); stuffed long jamun single serve (2pcs)
-$15,412$3,021$1,699$20,13287%3,996
Fries
Rung up as: fries; masala butter loaded fries; chilli fries; tamarind fries
-$864$1,585$207$2,65611%417
Miscellaneous
Rung up as: black chana chips; cake price
$61$250--$3111%30
Total$61$16,526$4,606$1,906$23,099100%4,443

7. What these numbers cannot answer yet

Sources: Square orders for all six accounts (Sydney and Kellyville each have an old and a new account, added together), 188,000 completed orders; category totals add back to Square's order totals. Online figure from Shopify's sales report. Pulled 15 November 2026. The online breakdown and range-size tables are in version 1.